Abercrombie & Fitch made a huge comeback with Gen Z shoppers. Here's where it started versus how it's going.

Abercrombie & Fitch made a huge comeback with Gen Z shoppers. Here's where it started versus how it's going.

Abercrombie & Fitch reported $1.2 billion in net sales for Q2 fiscal 2025.Mike Kemp/In Pictures via Getty ImagesAbercrombie & Fitch was founded as a store for outdoor gear in the late 1800s.The retailer was hugely popular with 2000s teens, and it's making a comeback with Gen Z shoppers.Growth has slowed in 2025, however, and tariffs could get in the way of its turnaround.If you were a teen in the 2000s, chances are you either shopped at Abercrom…

Abercrombie & Fitch: From Scandals to 14% Revenue Revival in 2024

In the annals of American retail, few brands have navigated as tumultuous a path as Abercrombie & Fitch, a company that morphed from an upscale outfitter for adventurers into a symbol of teen fashion excess, only to grapple with scandal and reinvention. Founded in 1892 by David T. Abercrombie and Ezra Fitch as a purveyor of high-end sporting goods, the brand initially catered to elite outdoorsmen, outfitting expeditions like Theodore Roosevelt’s…