From All-You-Can-Eat to a ‘Gourmet Experience’… The ‘Fine Dining Transformation’ of Luxury Hotel Buffets

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Luxury hotels in Seoul are transforming their buffets into formats closer to fine dining restaurants. While the primary competitive advantage of hotel buffets in the past was the sheer variety of dishes offered in a single setting, the focus has recently shifted to chefs preparing food directly in front of guests and showcasing the hotel's signature menus. They are putting great effort into creating a unique gastronomic experience.