US EditionA sustainable stadium: How Udinese blend green goals with commercial growth
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A sustainable stadium: How Udinese blend green goals with commercial growth
As the wealth gap between the top clubs in soccer and the rest continues to widen, the majority of clubs have had to be creative in utilizing the extent of their resources to maximize their revenue. One of the biggest assets that most clubs can boast is their stadia: large, versatile, and valuable long-term assets that, when owned by the club itself and not leased from elsewhere, can provide ample opportunity to bring in paying fans.
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