US EditionThe Oscars Aren’t Just for Movies Anymore—Here’s How Disney, Burger King, and Coinbase Stole the Show
Burger King admits past flaws, fires King mascot, and invests $400 million in restaurant upgrades and marketing as part of a guest-focused turnaround strategy.
8 Articles
8 Articles
Burger King served up a mea culpa Oscars ad — a smart but risky move
Burger King's new ad campaign says the customer is king.@BurgerKing/YouTubeBurger King took the crown for Oscars 2026 ad domination.It ran several spots and got host-read callouts throughout the ceremony.Its main ad saw the fast-food chain fess up to missteps and promise changes.And the Oscar for splashiest ad campaign during the 2026 Academy Awards goes to… Burger King.The fast-food giant went big to ensure its brand was all over the Oscars thi…
In the United States, Burger King unveils a new campaign called Theres A New King And Its You, dedicated to the reinvention of his customer experience. Launched on March 16 during the 98th Oscar ceremony, the campaign is based on a 90-second film broadcast on television and available in shorter formats. The idea is simple: the brand ends the reign of its famous king to place its customers at the top of the Burger King kingdom. On a montage combi…
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