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A Small Retail Change With Big Meaning From adidas
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A Small Retail Change With Big Meaning From adidas
There are grand gestures in sport, and then there are practical ones. adidas has gone for the latter, which is usually where the real progress lives. The sportswear giant has launched a new in-store service designed to make its footwear more accessible for people living with leg limb difference, allowing customers to buy only the shoe they actually need at 50% of the full pair price. It is the sort of idea that feels so obvious you wonder why it…
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