A small difference in how ratings are displayed can unintentionally mislead consumers

A small difference in how ratings are displayed can unintentionally mislead consumers

Ratings have become as crucial to purchasing decisions as factors like price, brand reputation or recommendations from family and friends (Shutterstock) Ratings are ubiquitous in today’s digital world. Platforms like Amazon, Yelp and Uber Eats bombard users with stars, numbers and symbols that can heavily influence consumer decision-making. Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand repu…

A small difference in how ratings are displayed can unintentionally mislead consumers – Sky News: The Latest News from the World

Credit: CC0 Public Domain Research suggests ratings have become as crucial to purchasing decisions as factors like price, brand reputation or recommendations from family and friends, especially in terms of online shopping. Even a small increase of 0.2 in a rating can boost sales by 30 to 200%. However, not all rating formats are created […]