US EditionA saucy newcomer brings new flavors and new life to baked beans
- Saucy Spoon baked beans, launched in 2023 by Faribault Foods, is quickly gaining popularity in the United States.
- While canned baked beans have been an American staple since the late 1800s, Saucy Spoon is innovating with bold new flavors to capture consumer attention, adding to the one in four households that already enjoy the product.
- Smoked Bacon, Jalapeño & Bourbon, Sweet Hickory, and Spicy Roasted Chipotle are among Saucy Spoon's top-selling items, attracting over half a million new households to the baked bean aisle and resulting in over half of consumers becoming repeat buyers, with many purchasing three or more times.
- According to Mike McDevitt, director of branded sales at Faribault Foods, "They've valued the consumer research we invested in developing this brand, and now that Saucy Spoon is on shelves, they're witnessing an amazing response from consumers," highlighting the company's commitment to understanding consumer preferences.
- Saucy Spoon plans to introduce a Korean Style BBQ flavor featuring gochujang, joining other major brands like SPAM, Tyson, and Trader Joe's in utilizing this increasingly popular flavor, as the company aims to revive the once-sleepy bean category.
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Rutland Herald+118 Reposted by 118 other sources
A saucy newcomer brings new flavors and new life to baked beans
(BPT) - Canned baked beans as we know them today have been a staple in the American diet since the late 1800s, and today one in four households enjoys this classic side dish. Launched in 2023, Saucy Spoon baked beans…
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Leaning Left8Leaning Right4Center39Last UpdatedBias Distribution76% Center
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