US EditionA quick guide to changes to the misleading advertising rules
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A quick guide to changes to the misleading advertising rules
In April, CAP and BCAP (the bodies that write the advertising Codes enforced by the ASA) introduced amendments to their rules to reflect new UK consumer law – the Unfair Commercial Practices provisions in the Digital Markets, Competition and Consumers Act 2024. The UCP provisions update and replace the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs). However, the key principles of misleading advertising underpinning the Codes…
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