"A Media Power and Glamour that No Current Player Has": Maria Sharapova, the Marketing Icon Now a Businesswoman

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The world's women's tennis industry is full of strong personalities and disproportionate egos that confront each other well beyond the courts. These sporting rivalries often turn into media chatter where every word counts and weighs heavily. Maria Sharapova embodies precisely this generation of champions who reject the false appearances and the hypocrisy of the professional circuit. The Russian is also cultivating an image of a lonely warrior wh…

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She became a brilliant businesswoman after being a marketing animal. Maria Sharapova, 38 years old, ex-No. 1 world-wide, tells about her life before and after. Without the distance and coldness behind which she built her image.