US EditionA guide to Taylor Swift's most elaborate album announcements
Taylor Swift uses elaborate announcements on platforms like TikTok and live events to engage fans and spark speculation, with over 70,000 watching her 2012 album reveal on YouTube.
- Taylor Swift announced her album '1989 ' on August 9, 2023, during a Los Angeles event following her Eras Tour finale.
- She used countdown timers and social media silence, including deleting all posts a week before, to build anticipation and mystery for the release.
- Earlier albums, like 2017's 'Reputation' and 2020's 'Folklore', featured surprise announcements and low public profiles that heightened speculation and engagement.
- Swift described "Midnights" as a collection of tales inspired by thirteen nights of insomnia experienced at different times in her life, and also disclosed a previously unreleased album titled "The Tortured Poets Department," which she had kept under wraps for two years.
- Her evolving announcements and regaining control of her music catalog signal increased direct fan connection and artistic independence.
42 Articles
42 Articles
Is Taylor Swift's new album about the tortured lives of artists in communist Russia?
The fate of the famous is to be misunderstood. It happened to the renowned Jewish painter Marc Chagall. Shortly after the Russian Revolution, he wrote that, while workers understood the dreamlike aesthetics of his new revolutionary art school, “their Communist leaders appeared to be less satisfied. Why is the cow green and why is the horse flying in the sky?” And it happened to Taylor Swift, who once said, of the celebrity gossip mill, “If you g…
Associated Press News
A guide to Taylor Swift's most elaborate album announcements
Taylor Swift has announced her 12th studio album, “The Life of a Showgirl.” She revealed the news on Tuesday, continuing her trend of elaborate album announcements.
NBC Chicago
Showtime! A guide to Taylor Swift's most elaborate album announcements
Strong storms rocked the Chicago area Tuesday for a second straight night, knocking down trees and causing flooding across the region. Rainfall rates exceeded two-to-three inches per hour at times during the afternoon and early evening, according to officials. Traffic on Ravenswood Avenue in Chicago’s Andersonville neighborhood was blocked by a large tree that uprooted. In the Logan Square neighborhood, a car on North Spaulding Avenue was crushe…
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