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A Girl in a Bag: a Gas Station Wanted to Play Funny and Posted a Video that Generated Massive Repudiation

Summary by Perfil
The video was posted on Instagram by a Shell from Entre Ríos. It shows two employees pretending to kidnap a woman and throw her into a black bag. After the controversy, the company closed its account. The publication generated strong repudiation on social networks. Read more
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The agency acknowledged that the advertising campaign with questionable content was created and disseminated by them. The post Misogynist Video in Shell: The person responsible appeared and it became known how the case continues in the Justice was first published in #BorderJournalism.

A recent publicity campaign broadcast by service stations generated widespread repudiation on social networks. The content was pointed out by its misogynistic and violent discourse, which motivated the immediate reaction of feminist, political and actress referents who questioned not only the message, but also the lack of sensitivity with which a problem as serious as gender violence was addressed. The new forms of advertising that manage the bi…

A service station in Entre Ríos uploaded a sketch to their social networks that went viral because of the amount of repudiations. In the video, workers pretended to disappear a client hiding it in a bag. Faced with the negative repercussions, both the franchise and the marketing agency apologized and lamented the message spread. ...

One in Entre Ríos and another in Córdoba were pointed out by videos that simulate the kidnapping of women in consortium bags, then discarded. There were massive repudiations and the videos were eliminated.

·Buenos Aires, Argentina
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A service station published a controversial video in which two employees “disappear” a woman, generating a strong repudiation that forced the company to eliminate the material and was qualified as “aberrant” and “misogynist” by the licensed company of the brand in Argentina. The video, with supposed humorous purposes, was shared by social networks of Shell Crespo, belonging to Erich Wagner and Cía. S.R.L., in the province of Entre Ríos. In the i…

Shell's Instagram in the town of Crespo, Entre Ríos, precisely where beach staff try a sort of "sketch" without any grace. The service station and its staff are the object of criticism and repudiation after the "humoristic" video where employees simulate a sort of kidnapping and disappearance of a woman. In the images you see the uncomfortable employees due to the arrival of a woman, who are described as "unscentable." "Once again, she is crazy.…

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El Sol broke the news in on Saturday, September 20, 2025.
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