Clients Are Hungry for AI Visibility Aids, but Buyers Are Skeptical of Specialized Markdown Ads

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads

Media buyers say ad units created to influence AI bots and scrapers could be valuable, but there are some major caveats.

Time Magazine has a separate version of its website with ads only AI can see

AI webpage crawlers are now being served their very own ads that ordinary visitors never see, with one firm's boss openly describing a strategy to influence what chatbots say about brands. The next time you ask Claude about where to bank, its answer may have been influenced by this bot-targeted content. We only have one documented example so far, and that's Time serving AI-only ads to selected AI crawlers, as spotted by Germany-based freelance s…

A debate is brewing over the risks and rewards of serving ads to AI agents

John Keeble/Getty ImagesA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They're also opening up a new brand safety battleground.The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out th…

Time Magazine's Site Now Shows Advertisements Only Chatbots Can See

Time Magazine is apparently testing out a way to game the bots that make up the majority of traffic on the internet.  The Register spotted a post by a German software developer…

Times Magazine Now Serves Ads That Only AI Chatbots Can See

Longtime Slashdot reader mccalli writes: Times Magazine has started serving adverts with "brand messages" to AI crawlers, which are not part of its main page. The aim seems to be to influence chatbots to talk about the brand offerings in a positive light that can't be traced back to the actual page....