A Chain of Stores From Podkarpacie Is Conquering Warsaw. A Strategy Different From Biedronka and Lidl

Biedronka and Lidl have been fighting for a long time to convince customers that they are the cheapest stores on the market. Meanwhile, a new player is quietly entering Warsaw, which has chosen a completely different strategy. It is the Frac chain, owned by a family from Rzeszów, but recently it has chosen the capital as the location for its mini expansion. It is opening its sixth store here. Two years ago, it had a total of just four stores, in…

The store, where the retail chain offers unsold goods from weekly promotions at a discount, was opened in the Štěrboholy Retail Park at the beginning of this year. A large number of customers went to the store at that time, which caused traffic complications in the Štěrboholy shopping zone and its surroundings. The outlet store will be moved to Olomouc because Lidl's lease agreement with the operator of the Štěrboholy Retail Park is ending. "We …