'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
Ron Johnson says Apple Stores were a risky bet before they became retail giants, and his new book revisits his career and collaboration with Steve Jobs.
5 Articles
5 Articles
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make its own push into retail. The man he brought on to lead the initiative was Ron Johnson, previously the vice president of merchandising at Target. Johnson and writer Zander Nethercutt have teamed up for a new book entitled Shop Different: How Retail Revealed Apple's Genius, releasing next Tuesday, September 2…
9to5Mac Overtime 082: Origins of the Apple Store w/ special guest Ron Johnson
Former Apple SVP of Retail Ron Johnson joins Overtime to discuss his new book, Shop Different: How Retail Revealed Apple’s Genius. Ron talks about the early days of the Apple Store, what it was like collaborating with Steve Jobs, the launch of the original iPhone, why he left Apple to be CEO of JCPenney, where he thinks Apple retail stands today, and, of course, his take on the iPhone Duo. Sponsored by Bitwarden: Register for the free, virtual O…
Apple Store pioneer Ron Johnson on the iPhone Duo, working with Steve Jobs, and leading with kindness
Apple Store pioneer Ron Johnson on working with Steve Jobs When Ron Johnson joined Apple in 2000, he was tasked with developing the brand's physical stores. Apple Stores eventually grew into retail giants, but at the time they were a risky bet, as conventional wisdom predicted online shopping…
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