US Edition9dcc: A Case Study on Web3 Hype and Broken Promises
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When the curtain for 9dcc falls, the self-proclaimed "first crypto-native luxury brand", it is essential to investigate the path that led to its demise. Founded by the pseudonymous crypto influencer Gmoney in 2022, 9dcc aimed to revolutionize the fashion world by linking physical clothing with blockchain technology.However, what began as an ambitious undertaking ended in disappointment for many early supporters.Admit One's appealThe 9dcc journey…
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