US Edition90% of Games Developers Already Using AI in Workflows, According to New ...
A survey of 615 developers reveals AI is reducing repetitive tasks for 95% and driving innovation for 94%, reshaping game production and player experiences globally.
- A survey released on August 18, 2025, involving 615 game developers from five countries, found that 87% incorporate AI agents into their workflows.
- The survey, carried out in the period spanning late June to early July 2025, examined the adoption of generative AI within the gaming industry amid increasing operational costs and previous workforce reductions.
- Developers reported AI speeding up tasks like playtesting , localization , and code generation , while 95% say AI reduces repetitive tasks and drives innovation.
- A significant portion of developers reported worries regarding the management of data rights , protection of player privacy , unclear licensing terms , and ownership issues related to AI-generated content. To address these challenges, 40% advocate for initial pilot programs, while 39% highlight the importance of providing training and aligning AI usage with creative objectives.
- The findings suggest generative AI is reshaping game development by accelerating workflows, creating new roles, and potentially lowering costs despite ongoing industry uncertainties about IP and job impact.
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Nearly 90% of video game developers use AI agents: Google study
A Google Cloud survey showed that 87% of video game developers are using artificial intelligence agents to streamline and automate tasks, as the industry focuses on optimising costs following a wave of record layoffs.
·Johannesburg, South Africa
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90% of Games Developers Already Using AI in Workflows, According to New Google Cloud Research
Study shows 97% of developers believe gen AI is transforming the industry, with a focus on creating more dynamic worlds, intelligent nonplayer characters (NPCs), and more efficient workflows
·Pennsylvania, United States
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Total News Sources17
Leaning Left3Leaning Right1Center5Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
L 33%
C 56%
11%
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