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Daunting excess of Easter packaging revealed - 'Environment need not pay price'

  • Brits are expected to consume 123 million Easter eggs this year, as reported by the research which surveyed 2,000 adults across the UK.
  • More than two-thirds of respondents believe that Easter eggs are excessively packaged, according to the research from DS Smith.
  • Despite high recycling rates for cardboard , many Brits misunderstand recycling options, with 34% confused about what can be recycled for Easter egg packaging.
  • Samantha Upham from DS Smith noted, 'the packaging they come in can have a much longer life cycle' and emphasized proper separation for recycling.
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Circular Online broke the news in on Wednesday, April 16, 2025.
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