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65+ October Prime Day Deals Under $100 You Can Snag Right Now

Amazon's 48-hour fall sale offers thousands of discounts under $100 while Best Buy and Walmart run competing events, expanding choices for holiday shoppers.

  • Amazon is holding its official October Prime Day event, called 'Big Deal Days', on October 7 and 8, featuring hundreds of discounted products across multiple categories.
  • This major sale follows Amazon's continued practice of hosting exclusive shopping festivals, which other retailers like Best Buy and Walmart have begun matching with competing sales during the same period.
  • Thousands of deals are already live before the event's kickoff, including Apple, Pokémon collectibles, and tech devices under $100, with shopping editors curating standout offers.
  • For example, the Fire TV Cube is currently on sale for $99, which is $40 off and nearly its lowest historical price.
  • The early access to significant discounts suggests high demand and the likelihood of limited-supply items selling fast during Amazon's Prime Big Deal Days.
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cnet broke the news in New York, United States on Monday, October 6, 2025.
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