[Opinion] 6 reasons to read Polling UnPacked: the history, uses and abuses of political polling

6 reasons to read Polling UnPacked: the history, uses and abuses of political polling

You may just have heard that I’ve written a book about political opinion polls. If you aren’t one of those who have read it yet, here, with apologies to Melting Asphalt, are six good reasons I hope you will: 1. There’s nothing else like it That may sound surprising given how much time and attention is given to political polling and how many smart things are written about it. But if you want an accessible guide to the history of polling, to how i…