6 reasons prospects ghost you (and what to do when it happens), according to experts — The Small Business Site

6 reasons prospects ghost you (and what to do when it happens), according to experts — The Small Business Site

Article written by Jay Fuchs Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough discovery, and maintaining what feels like a productive conversation only to hear radio silence. But that’s often how it goes. Nobody bats 1.000. A 100% close rate doesn‘t exist, but having a deal cut short with no response is especially tough. That’s why you need to have a puls…