US Edition6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open
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6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open
As publications continue to cut staff and more SEOs flock to digital PR, the competition for journalists’ attention is fierce. Even if you are newsjacking a trending topic, chances are several PR teams are doing the same. To put yourself in the best position to succeed, you need data to inform your decisions. To get to the bottom of what makes the best subject line, I’ve analyzed over 6 million email subject lines from digital PR campaigns. A Qu…
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