US Edition6 Hard Decisions That Make a Brand Communication Plan Work
Summary by Michael Brito - Building Brands Online
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6 Hard Decisions That Make a Brand Communication Plan Work
In most organizations, the brand communication planning process starts with a blank slide and ends with a dusty PDF. Teams nod, leaders sign off, and then everyone forgets about it. Not because the plan was bad, but because it was soft. Strong brand communication strategy and planning is about making clear, sometimes uncomfortable choices. These decisions eliminate ambiguity, reduce internal friction, and create a voice that works across product…
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