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$50,000 Cars, $750 Payments: Why Affordability Is Becoming A Sales Problem For Michigan’s Auto Industry
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$50,000 Cars, $750 Payments: Why Affordability Is Becoming A Sales Problem For Michigan’s Auto Industry
ANN ARBOR – In Michigan, the auto industry doesn’t just build vehicles — it builds livelihoods. Assembly plants, suppliers, dealers, logistics firms and engineering centers all depend on one fundamental reality: consumers have to be able to afford what gets built. That assumption is now under pressure. As new-vehicle prices push toward — and increasingly beyond — $50,000, the cost of buying a car is colliding with household budgets. A new Lendi…
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