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40% fans seek meet-and-greets while 45% prioritise official merchandise experiences: India Fandom Report by MYFANDOM
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40% fans seek meet-and-greets while 45% prioritise official merchandise experiences: India Fandom Report by MYFANDOM
Mumbai: MYFANDOM, India’s first direct-to-fan ecosystem, has released its inaugural India Fandom Report, highlighting the rapid rise of fandom culture and projecting the country’s fandom economy to reach $10 billion by 2028. The report captures the exponential growth of Indian fandoms across concerts, OTT platforms, movies, and music over the past two years, underscoring their growing influence on consumer behaviour, cultural trends, and India’s…
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