US Edition34th Observatoire De L'e-Pub: a Market for +11% Growth, Supported by Social and Video
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On Thursday, 10 July, the 34th edition of the SRI e-pub Observatory, carried out by Oliver Wyman in partnership with UDECAM, was unveiled. Launched in 2009, this reference study deciphers the evolution of digital advertising turnover in France, leveraged. At a time when the ecosystem is changing (convergence of channels, dominance of platforms, etc.), this new edition confirms several structural shifts. It takes stock of the first half of 2025, …
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