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3 Questions to Answer to Get Retail Media Right

Summary by Total Retail
Contrary to popular belief, retail media isn’t a panacea for all retailers. Without the ability to leverage CPG brands by way of shelf space, promotions, e-commerce placements, and more, retailers should not have a false sense of the opportunity that cobbling together a small screen network may bring. Unless there’s already a clamoring by CPG […]
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Total RetailTotal Retail

3 Questions to Answer to Get Retail Media Right

Contrary to popular belief, retail media isn’t a panacea for all retailers. Without the ability to leverage CPG brands by way of shelf space, promotions, e-commerce placements, and more, retailers should not have a false sense of the opportunity that cobbling together a small screen network may bring. Unless there’s already a clamoring by CPG […]

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Internet RetailingInternet Retailing

CASE STUDY How WonderWash leverages 'Q-Com' and retail media for NPD in GCC - InternetRetailing

Retail Media presents a unique opportunity for new product launches– the chance to communicate with customers at key moments across the shopping journey. Quick Commerce (Q-Com) is the perfect channel for new product development (NPD). Traditionally, new product development and launch often started with ideation based largely on a combination of purchasing data with anecdotal evidence from surveys and focus groups. But with this approach, so much…

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Internet Retailing broke the news in on Tuesday, April 1, 2025.
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