US Edition23% :: Now Smell ThisBlueskyRSSTwitter
Summary by nstperfume.com
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.1 Articles
1 Articles
All
Left
Center
Right
23% :: Now Smell ThisBlueskyRSSTwitter
But going for more niche trappings also means competing with the true indie brands, whose more unique scents have been taking market share from conglomerate-backed releases. According to March data from Nielsen IQ, indie brands now command 23% of the U.S. fragrance market, versus conglomerates’ 77%. That’s compared to 19% in 2023. YSL is betting that Muse, with its distinct ink note, can attract a consumer looking for a more daring scent profile…
Coverage Details
Total News Sources1
Leaning Left0Leaning Right0Center0Last UpdatedBias DistributionNo sources with tracked biases.
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
