Mercedes Keeps 'Value Over Volume' Approach in Tough Chinese ...

Mercedes doesn't fear China but is working to bring down costs

Mercedes-Benz does not need to fear Chinese competition on electric vehicles but the German carmaker is working to reduce costs amid a price battle there, chief technology officer Markus Schaefer said in Munich on Monday.

Mercedes Keeps 'Value Over Volume' Approach in Tough Chinese ...

Mercedes keeps ‘value over volume’ approach in tough Chinese market

German luxury automaker Mercedes-Benz is sticking with its premium strategy in its main market China, where a brutal pricing war has cost the group market share as local customers increasingly switch to cheaper domestic models.

Mercedes keeps ‘value over volume’ approach in tough Chinese market - Regional Media News

By Christoph Steitz and Christine Uyanik MUNICH (Reuters) -German luxury automaker Mercedes-Benz is sticking with its premium strategy in its main market China, where a brutal pricing war has cost the group market share as local customers increasingly switch to cheaper domestic models. CEO Ola Kaellenius, speaking to Reuters ahead of the IAA auto show in Munich, said the new electric GLC SUV – which Mercedes-Benz unveiled on Sunday – would be in…

Mercedes-Benz GLC EV revealed as arch-rival to new BMW iX3—and there’s no missing the grille!

This post appeared first on Chasing Cars. This year’s IAA Munich Motor Show has shaped up as an urban battleground in the midsize luxury SUV space, with a new electric version of the Mercedes-Benz GLC set to closely rival the second-generation BMW iX3 revealed just two days ago. Just one variant will be available when the electric GLC is released in Europe in the first half of 2026. Other variants, which are expected to include a RWD powertrain …

2026 Mercedes-Benz GLC EQ debuts at IAA Mobility 2025

The all-new Mercedes-Benz GLC with EQ Technology is showcased at IAA Mobility 2025 in Munich and is set to expand the GLC line-up starting in the first half of 2026. Customers can look forward to the top-of-the-range model at market launch, the Mercedes-Benz GLC 400 4MATIC with 360 kW with up to 713 km of range. Four further impressive models will follow. Being the first model in a completely new...