BYD's Denza to Establish 'Bespoke' Dealer Network and Owner Benefits Program

BYD's Denza to establish 'bespoke' dealer network and owner benefits program

Chinese luxury upstart Denza plans to trump the likes of Lexus for customer experience, with generous owner benefits...

BYD’s Denza to Establish ‘Bespoke’ Dealer Network and Premium Owner Benefits Program – TechNewsTab

BYD’s premium sister brand Denza is set to carve out its own identity, not only through its high-end vehicle lineup but also with a dedicated dealer network and an exclusive customer experience program designed to rival those of Lexusand Genesis, according to car.news. The luxury arm of BYD plans to deliver a unique ownership journey, with its chief operating officer for Denza Australia, Mark Harland, confirming that Denza vehicles won’t simply …

Sharing much with the BYD Shark 6, the Denza B5 off-road SUV is likely to be more affordable than existing premuim models

A plug-in hybrid powertrain, upmarket appointments, and genuine off-road credibility will stand the Denza B5 apart from rivals like the Toyota Prado. Denza Australia, BYD’s premium sub-brand, is targeting a sub-$80,000 starting price for its first model to launch locally, the B5 large SUV. While this would not be enough to undercut big-name segment rivals such as the Toyota Prado (from $72,500 before on-road costs) and Ford Everest (from $59,49…

2026 Denza B5 Leopard Review: Toyota should be worried, this plug-in hybrid could redefine the Australian 4x4 wagon market

The Denza B5 can reset the balance of power in the 4x4 wagon segment in Australia. It’s that simple.