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2025: The year to reclaim audiences and build community

Summary by Digital Content Next
Understanding the difference between having an audience and building a community isn’t just semantics—it’s a strategic necessity. With social referral traffic declining, third-party cookies being (semi) deprecated, and generative AI reshaping search, media organizations must reclaim their communities from third-party platforms. By fostering deeper engagement and stronger loyalty, they can create sustainable revenue streams and drive long-term gr…
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Digital Content NextDigital Content Next

2025: The year to reclaim audiences and build community

Understanding the difference between having an audience and building a community isn’t just semantics—it’s a strategic necessity. With social referral traffic declining, third-party cookies being (semi) deprecated, and generative AI reshaping search, media organizations must reclaim their communities from third-party platforms. By fostering deeper engagement and stronger loyalty, they can create sustainable revenue streams and drive long-term gr…

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Digital Content Next broke the news in on Tuesday, February 25, 2025.
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