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Halifax Brand to Vanish After 173 Years as Lloyds Confirms Major Banking Overhaul
Lloyds says 3,000 staff in Halifax will keep their jobs as branches are rebranded and customers are moved to Lloyds accounts over time.
- Lloyds Banking Group announced plans to scrap the 173-year-old Halifax brand, gradually transferring all customer accounts to Lloyds over time.
- The group seeks to streamline its portfolio as the distinction between the two brands has become less prominent in recent years.
- Jas Singh, chief executive of consumer relationships at Lloyds, confirmed customers will keep their existing sort codes and account numbers, stating "the same friendly faces in our branches" will remain.
- Former Halifax clients will gain access to newer banking products including Club Lloyds, Lloyds Premier, Lloyds Ultra, and Lloyds Rewards.
- While 48 Halifax and 31 Lloyds branches face closure nationwide, the group remains committed to its Trinity Road office in West Yorkshire, where 3,000 staff work with no job cuts planned.
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Coverage Details
Total News Sources59
Leaning Left4Leaning Right3Center40Last UpdatedBias Distribution85% Center
Bias Distribution
- 85% of the sources are Center
85% Center
C 85%
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