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Instacart Launches AI-Powered Universal Campaigns for Advertisers

Summary by Perishable News
With Universal Campaigns, advertisers can create one campaign with a single budget that automatically optimizes across multiple ad formats in real-time. This performance-driven approach allows brands to simply select their business objectives while Instacart's technology handles the complex work of budget allocation and format optimization. Universal Campaigns uses advanced machine learning algorithms to continuously analyze performance data and…
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Instacart Launches AI-Powered Universal Campaigns for Advertisers

With Universal Campaigns, advertisers can create one campaign with a single budget that automatically optimizes across multiple ad formats in real-time. This performance-driven approach allows brands to simply select their business objectives while Instacart's technology handles the complex work of budget allocation and format optimization. Universal Campaigns uses advanced machine learning algorithms to continuously analyze performance data and…

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10 Ways To Optimise Performance Max Campaigns

Performance Max (PMax) campaigns are revolutionising digital advertising by harnessing AI and automation across Microsoft’s entire advertising ecosystem. This campaign type consolidates multiple ad formats, advanced targeting options, and automated bidding strategies into one streamlined approach—allowing advertisers to reach the right audience, on the right channels, at the right time. In this guide, we explore the key strategies and best pract…

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Adzooma broke the news in on Thursday, March 27, 2025.
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