#1-Ranked Habit Burger & Grill Doubles Down with Billboard Burn After Beating In-N-Out (Again) in USA TODAY's 10Best

As In-N-Out falters, its biggest competitor ramps up the ridicule

Habit Burger and Grill once again used a billboard near LAX to troll In-N-Out's placement in the latest USA Today reader poll.

Habit Burger & Grill trolls In-N-Out with new billboard

Habit Burger & Grill is once again taking a playful jab at In-N-Out Burger after the rival chain slipped in USA Today’s 10 Best fast food burger rankings. Habit’s signature Double Char beat out burgers from In-N-Out and Five Guys to secure the top spot for the second consecutive year. Last year, the Southern California-based chain marked the win with a billboard near an In-N-Out drive-thru by LAX. This year, Habit returned to the same location w…

The Habit Burger & Grill takes out another billboard kidding In-N-Out

The Habit's Double Char took top spot in recent popularity contest, ahead of In-N-Out's Double Double.

#1-Ranked Habit Burger & Grill Doubles Down with Billboard Burn After Beating In-N-Out (Again) in USA TODAY’s 10Best

#1-Ranked Habit Burger & Grill Doubles Down with Billboard Burn After Beating In-N-Out (Again) in USA TODAY’s 10Best

#1-Ranked Habit Burger & Grill Doubles Down with Billboard Burn After Beating In-N-Out (Again) in USA TODAY's 10Best

In-N-Out drops to #4. Habit makes sure they see it. IRVINE, Calif., Aug. 12, 2025 (GLOBE NEWSWIRE) -- It's happening again. Last year, Habit Burger & Grill playfully trolled In-N-Out with a billboard congratulating them on their #2 win in USA TODAY's 10Best burger rankings. This year? Let's just say the Sharpie came out. A new billboard has appeared outside In-N-Out's iconic LAX drive-thru. The same sign from last year has been recycled, but thi…

The Habit Burger & Grill trolls In-N-Out with billboard after being voted best burger in America

It's not the first time The Habit has put up a billboard near LAX shading its rival In-N-Out Burger.