US Edition07/2025: "It's Not About Replacing Ideas, It's About Making Them Smarter"
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Panini-Sticker, Levi-s 501 and Stöckli-Ski shaped his youth – today Jan De Schepper relies on strong brands such as On and Rimowa and sees artificial intelligence as the decisive marketing driver. In the gfm marketing check, the Swissquote manager talks about brands that remain, trends, opportunities and risks in digital banking.
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