Hub: Despite AI, Most Viewers Still Rely on Word of Mouth to Find New TV Shows

Research: Viewers still struggling to find what to watch

As industry consolidation continues to expand streaming catalogues, viewers have no shortage of things to watch. But is finding something they actually want to watch getting any easier? Hub Entertainment Research’s annual Conquering Content study explores the different ways viewers discover new shows and why they choose some content over others. Key findings from the study […]

Hub: Despite AI, Most Viewers Still Rely on Word of Mouth to Find New TV Shows

According to the new report, older titles have an opportunity to become new favorites, but viewers continue to rely more on personal recommendations than streamer algorithms.

Hub: More streamers using AI to search for content

ChatGPT on a smartphone. (Stock photo by Matheus Bertelli) Consumers are turning to artificial intelligence chatbots and similar programs to help them find things to watch across streaming services filled with thousands of TV and film options, according to new data released on Thursday by Hub Entertainment Research. The data shows two out of five streamers are turning to AI programs like ChatGPT and Google’s AI Mode for recommendations about wha…

It's Getting Harder For Streaming Viewers To Find What To Watch

Nearly half of streamers can't tell services apart, and discovery friction is worsening. Hub's latest study reveals why FAST channels and smart TV homescreens are gaining ground.

Hub: As AI Enters Search Box, Viewer Struggle Persists

As industry consolidation continues to expand streaming catalogs, viewers have no shortage of things to watch. But is finding something they actually want to watch getting any easier? Hub Entertainment Research’s annual “Conquering Content” study puts a focus on how viewers choose content, and how difficult it can be.

Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows

According to the new report, older titles have an opportunity to become new favorites, but viewers continue to rely more on personal recommendations than streamer algorithms. Source: Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows