Zurich Public Transport Company Enhances Employer Image with Multilingual Campaign for Information Day, Including Albanian Language

Zurich Public Transport Company Enhances Employer Image with Multilingual Campaign for Information Day, Including Albanian Language

The Information Day of the Zurich Public Transport Company (VBZ), held twice a year, serves as a key initiative to reinforce the company's image as an attractive employer. To promote this event, the advertising agency Ads&Figures developed a campaign in eleven different languages, including not only the local languages but also Albanian, Macedonian, Ukrainian, Serbian, and Polish. The main focus of this initiative was the challenge of reaching a…