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Zohran Mamdani Is Marketing Politics Like a Brand

Zohran Mamdani’s campaign reaches young New Yorkers through authentic social media content and influencer partnerships, targeting voters who prefer TikTok over traditional politics.

Summary by Adweek
Zohran Mamdani’s campaign is worth studying, not for its policies, but for its marketing.

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Adweek broke the news in on Wednesday, October 29, 2025.
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