Zimbabwe Ramps Up Tourism Efforts By Attracting Asian Travel Groups

Zimbabwe Ramps Up Tourism Efforts By Attracting Asian Travel Groups

The Zimbabwe Tourism Authority (ZTA) is intensifying efforts to counteract seasonal dips in visitor arrivals by targeting travel groups from Asia. Traditionally, the country experiences a slowdown in tourist activity following the festive season, with numbers declining until the end of March. To mitigate this, organized group tours are being leveraged to sustain industry vibrancy and economic flow. As Zimbabwe positions itself as an attractive d…