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Zillow Preview Gains Rapid Momentum as Dozens of New Brokerages Sign on - Zillow Group (NASDAQ:Z), Zillow Group (NASDAQ:ZG)
Zillow Preview now includes 24 more brokerages, reaching 235 million monthly users and offering agents potential revenue-sharing for pre-market listings.
- On Wednesday, Zillow Group Inc. expanded its Zillow Preview program by signing 24 additional brokerages to feature pre-market listings, accelerating adoption one week after the initial launch.
- Industry leaders are embracing public transparency as Zillow Chief Executive Officer Jeremy Wacksman said brokerages want an early marketing option that is "public, transparent and easy for consumers to find."
- The platform offers agents access to 235 million average monthly unique users, nearly 2.5 times the reach of competitors; Leading Real Estate Companies of the World noted this complements their network of 135,000 sales associates.
- Samson Properties CEO Donny Samson stated, "The more buyers who see a home, the more competition you create and the better the outcome for the seller," while Vanguard Properties Founder and CEO James Nunemacher added the initiative helps engage buyers earlier.
- Operating within existing Multiple Listing Service policies, listing agents may earn a revenue share when buyers connect through Preview and close with a Zillow Preferred agent at no additional cost to consumers.
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13 Articles
13 Articles
PR Newswire+10 Reposted by 10 other sources
Zillow Preview gains rapid momentum as dozens of new brokerages sign on
/PRNewswire/ -- One week after introducing Zillow Preview℠, Zillow is already seeing strong industry momentum with 24 additional brokerages signing on to bring...
·United States
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Zillow Preview gains rapid momentum as dozens of new brokerages sign on - Zillow Group (NASDAQ:Z), Zillow Group (NASDAQ:ZG)
24 additional firms sign agreements, accelerating shift toward open, public pre-market listings on Zillow and TruliaSEATTLE, March 25, 2026 /PRNewswire/ -- One week after introducing Zillow Preview℠, Zillow is already
·New York, United States
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Coverage Details
Total News Sources13
Leaning Left2Leaning Right0Center6Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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