Zero Proof: A Refreshing Trend In Modern Mixology

Zero Proof: A Refreshing Trend In Modern Mixology

Zero proof for the health-conscious Recently, while using a Continuous Glucose Monitoring device, I found that alcohol was the worst in spiking my sugar levels. I’ve never been much of a drinker. I don’t like beer or wine. Cocktails like a piña colada or margarita (umbrella drinks as I call them) were my drinks of choice when I went out. And then earlier last year, my husband went cold turkey and stopped consuming alcohol, reflecting a broader c…

Slowing growth in zero-alcohol beer sales - Beer & Brewer

Zero-alcohol alternatives have seen significant growth in Australia over the past five years, with beer remaining the most widely purchased category. However, recent data from Circana reveals that growth in zero-alcohol beer sales has begun to slow. Innovation has decreased recently, contributing to this slowdown. Innovation accounted for $1.8m in sales in the past 12 months, compared to an average of $5m annually in the previous three years. As…

Commercialization of the non-alcoholic version in Brazil grew by more than 200% between 2020 and 2023

The Expo ANTAD 2025, one of the most anticipated events of the year in the retail sector of Latin America, opened its doors on Tuesday, March 25 in Guadalajara, Jalisco. This forum, key to strengthening commercial relations and exploring new market trends, was the perfect scenario for Heineken Mexico to reaffirm its leadership and innovative approach. Sergio Ramírez Flores, responsible for the self-service channel in the Key Accounts Directorate…