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YouTube will soon let viewers use Google Lens to search what they see while watching Shorts

  • YouTube announced on May 30, 2025, it will integrate Google Lens into Shorts to let viewers search visual elements within videos.
  • This update follows YouTube's effort to enhance Shorts by adding tools for creators and improving content discovery amid competition with TikTok and Instagram Reels.
  • The new feature allows users to identify objects like landmarks, plants, and text, supports instant searches from the mobile app, and excludes Shorts with paid promotions.
  • Google said the beta starts rolling out this week with no ads in search results, offering organic results only and requiring acceptance of Terms & Conditions upon first use.
  • This integration could boost viewer engagement and content discoverability, especially for travel and educational creators, while marking a shift in video interaction methods.
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TechCrunch broke the news in United States on Thursday, May 29, 2025.
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