YouTube Is Making Comments More Fun — and Fandom More Lucrative for Creators

As YouTube Remains Streaming’s Alpha Dog, It’s Adding Even More Unlikely New TV Tricks

It’s been clear for a while that YouTube’s biggest screen in terms of viewing is the TV – but don’t expect the tech giant to just sit back on the couch. On the contrary, it is embracing the idea of adding more and more counter-intuitive features to the living room experience. At its annual Made […]

Soon, you can leave YouTube comments via TV remote, as if that's what's missing in life

If you’ve ever felt compelled to leave a comment under something you were watching on Netflix, you might be suffering from a condition we’re going to call “YouTube Brain,” a common malady, given that YouTube is Netflix’s only serious competitor for eyeballs, per Nielsen’s Gauge report for the first half of 2026. Yet Netflix remains conceptually closer to TV and has no portal through which one can type angry and/or inane things under, we dunno, e…

YouTube is making comments more fun — and fandom more lucrative for creators

YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.

YouTube Will Let You Leave Comments Through Your TV Remote

Here are some of the biggest living room, Shorts and creator updates during Made on YouTube 2026 in New York.