US EditionYouTube makes World Cup deal with FIFA that lets broadcasters show parts of games live
FIFA and YouTube's deal allows approved channels to stream first 10 minutes of matches and select full games, plus access extended highlights and archives, enhancing global fan engagement.
- FIFA and YouTube announced a "game-changing partnership" on Tuesday that allows rights-holding broadcasters to stream the first 10 minutes of World Cup matches live, designed to attract young viewers toward traditional broadcast channels.
- For the 2026 World Cup co-hosted by the United States, Canada, and Mexico, FIFA will grant a "global cohort of YouTube creators unprecedented access" throughout the 104-game tournament.
- FIFA also pledged to share its World Cup archive on YouTube, while broadcasters "will be able to stream a select number of matches in full on their YouTube channel, engaging global audiences and promoting where to watch more of the competition," FIFA said.
- England will have part of their matches available to watch on YouTube as Thomas Tuchel's team aims to end 60 years of hurt, beginning their campaign against Croatia.
- YouTube was a lower-tier sponsor at the 2022 World Cup in Qatar, where a prior deal promised "creators will be on the ground capturing amazing behind the scenes content of the FIFA World Cup.
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44 Articles
YouTube and FIFA announced a collaboration that promises to change the way adapters consume the content of the World Championship of 2026. This alliance puts on Google's video platform...
The deal revolutionizes the way to watch the World Cup with streaming, live clips and greater global access
kreiszeitung.de
In the summer of 2026 the football World Cup takes place. Will some games be transferred to YouTube? FIFA also surprises the German fans with its new partner.
FIFA and YouTube have announced Tuesday an agreement to turn Google’s video platform into a “preferential platform” for the 2026 World Cup, which will be held from June 11 to July 19 in the United States, Mexico and Canada and will have a total of 104 matches. The alliance introduces an unprecedented operational change in the tournament’s broadcasts, as operators who own audiovisual rights will be able to broadcast live and open the first 10 min…
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