YouTube Head of Music Lyor Cohen Talks Company’s AI ‘Transformation Period’ & More in New Letter

YouTube Head of Music Lyor Cohen Talks Company’s AI ‘Transformation Period’ & More in New Letter

On Monday (March 16), Lyor Cohen, global head of music at Google and YouTube, reaffirmed the company’s stance on generative AI and highlighted its emphasis on being “a primary driver of fan loyalty” in his first newsletter of the year.  In the newsletter, published on the YouTube blog and sent to music industry partners, Cohen noted that YouTube is “in the thick of a transformation period with the integration of generative AI across our busine…