YouTube Boosts Premium Lite Plan With Two Big Feature Changes
Offline downloads and background playback are added to the $7.99 Premium Lite plan based on user feedback, leaving ad-free music as the full Premium plan's main benefit.
- Starting today, Premium Lite subscribers can access offline downloads and background playback as YouTube rolls out these $7.99 per month features globally in the coming weeks.
- YouTube said it heard feedback from pilot program participants requesting downloads and background play, prompting updates after Premium Lite expanded to the US and other global markets last year.
- Most videos on Lite gain downloads and background play, but YouTube Shorts and music content still show ads and lack these features, which remain exclusive to YouTube Premium .
- The cheaper tier may tempt price-sensitive customers as YouTube Premium Lite’s downloads and background play make a full Premium subscription less necessary, said Alphabet’s Q4 earnings.
- Google told Android Authority that 'Background playback is a feature intended to be exclusive for YouTube Premium members...', and the update follows a recent crackdown on free workarounds while rolling out globally in markets like Canada and India in the coming weeks.
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25 Articles
Since 2015, the official alternative to enjoy a YouTube without ads has been the Premium subscription. This changed last year with the deployment in numerous markets of YouTube Lite, a cheaper plan than the previous one and that in Spain can be contracted since last September. Also more limited, so much so that in reality it offers only one of the four benefits of the Premium subscription and not even completely. The thing has not had to convinc…
YouTube adds downloads and background play to Premium Lite plan
YouTube said the changes were based on user feedback, noting that the additional features would make Premium Lite more attractive to people currently using the free service. They are already available to Lite users in the US and will be gradually rolled out to all eligible subscribers worldwide over the...Read Entire Article
YouTube enhances Premium Lite plan with Background Play and Offline Downloads features
YouTube, one of the leading and oldest video streaming platform is making its Premium Lite plan even better for the users. The platform has added two new features, which the people have been asking for: one is ‘background play', and the other is ‘offline downloads'. Now, the Premium Lite subscribers can have the videos playing in the background while switching apps without pausing the content which is being played or while the phone is locked. A…
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