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Youthforia Announces Brand Closure

NO LOC, AUG 4 – Youthforia is closing due to macroeconomic and retail pressures affecting beauty brands, following a 50% off sale, with similar indie brands also shutting down recently.

Summary by WWD
Youthforia, the TikTok brand that gained virality for both its products and its controversies, has announced its closure.

2 Articles

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Makeup brand Youthforia announces closure 1 year after foundation controversy

Makeup brand Youthforia is shutting down, according to a post shared by the company on social media.

·United States
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WWDWWD
Center

Youthforia Announces Brand Closure

Youthforia, the TikTok brand that gained virality for both its products and its controversies, has announced its closure.

·United States
Read Full Article
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WWD broke the news in United States on Monday, August 4, 2025.
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