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Your junk could be Gen Z’s treasure. How to profit from the resurgence of Y2K fashion

UNITED STATES, AUG 6 – Generation Z favors sustainable Y2K fashion, driving a 75% increase in resale shop inventory and boosting profits through online vintage clothing sales, experts say.

  • Generation Z has embraced early 2000s fashion styles, such as Juicy Couture sweat sets and low-rise jeans, despite the dislike of many millennials.
  • Experts believe that a 20-year gap allows younger generations to reinterpret their parents' fashions.
  • Jocelyn Brown, owner of Arkival Storehouse, profits from reselling vintage clothing and promoting sustainability.
  • Brown thinks that Y2K pieces will remain popular, styled in more individualized ways.
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The Hamilton Spectator broke the news in Hamilton, Canada on Wednesday, August 6, 2025.
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