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Your favorite Aldi product will soon have a new look | News Channel 3-12

Aldi is reducing its private labels from about 90 to 26 under 'The Aldi Brand' to improve recognition and address packaging lawsuits, with over 90% private-label products.

  • Aldi announced Wednesday it will reduce its in-house brands from about 90 to 26 and consolidate them under `The Aldi Brand` label with its largest packaging refresh.
  • Aldi said the change is driven by customer feedback, with Scott Patton and Atty McGrath framing it as modernizing the shopping experience since September 1.
  • Several familiar names are being kept and refreshed, while Baker's Corner and Dakota's Pride fold into the Aldi label and Kirkwood frozen chicken adopts the nickname Red Bag Chicken during shelf rollout.
  • Aldi says families of four can save nearly $4,000 annually, and with about 2,570 locations plus plans for more than 200 openings, visits per store rose 1.6% this year.
  • The litigation follows prior settlements and regular suits against Aldi, with Mondelez International suing in June alleging Aldi's snack packaging `blatantly copies` Oreo and Chips Ahoy, amid past claims from King's Hawaiian and Georgia-Pacific.
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grocerydive.com broke the news in on Wednesday, September 24, 2025.
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