US EditionSocial Media Drives Shopping Choices for Most Indian Consumers
7 Articles
7 Articles
According to a study, more than half of the 20- to 29-year-olds place more trust in social media videos and posts than in the content of classic news sites.
Social media drives shopping choices for most Indian consumers
New Delhi: Social media is playing an increasingly central role in shaping retail behaviour in India, with platforms like Facebook, Instagram, and WhatsApp emerging as critical tools for product discovery and influencing purchasing decisions. According to a study conducted by GWI and commissioned by Meta, nearly eight in ten Indian shoppers discover new products through social media, and 96% of these discoveries occur via Meta platforms. The fi…
80% of Indian shoppers discover products via social media: Report
Meta has released findings from a new study highlighting how social media platforms are playing a growing role in shaping consumer behaviour and purchase decisions in India’s retail sector. The study, conducted by GWI and commissioned by Meta, surveyed 2,548 internet users aged 16 to 64 across the country. The research suggests that a large majority of Indian shoppers are turning to digital platforms to discover products, even when purchases are…
According to a study, more than half of the 20- to 29-year-olds place more trust in social media than in the content of traditional news sites. According to a study, many young people in Germany trust social media more than in the content of traditional news sites. In the 20- to 29-year-olds, this is 57%. This is 20 percentage points more than the average and an increase of 14 percentage points in this age group compared to the previous year, as…
Trust Social? 57% of 20- to 29-year-olds trust content on social media more than those of news sites, says the Per Agency and IMWF's social media Atlas 2025. The figure is 14% higher than last year and is 20% higher than the overall average. At the same time, 84% of respondents say that at least occasionally fake news or distorted truths are seen on social media. presseportal.de (Photo: Matthias Balk / dpa / picturedesk.com)
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