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“You wouldn’t steal a car” anti-piracy campaign may have used pirated fonts

  • The 2004 ‘You wouldn't steal a car’ anti-piracy campaign used the pirated font XBand-Rough instead of the licensed FF Confidential font by Just van Rossum.
  • This occurred because pirated fonts like XBand-Rough, a near-identical bootleg released about four years after the original, were widely circulated and commonly used in commercial settings.
  • A user known as Rib on Bluesky analyzed archived campaign PDFs with FontForge and verified that the font used was a pirated clone, while the campaign's designers likely did not realize the substitution had occurred.
  • Van Rossum acknowledged knowing about the pirated clone but stated he had not known it appeared in the campaign, adding, 'I find it hilarious,' and he will not pursue legal action.
  • The revelation highlights the complexity surrounding intellectual property enforcement for fonts and suggests many commercial uses might involve unlicensed copies without clear legal consequences.
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If you lived the time of the DVDs, at the beginning of the millennium, I'm sure you remember the aggressive anti-piracy ad that I'm going to show you.

·Madrid, Spain
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An analysis of the campaign in cinemas in the early 2000s shows that the typeface used was a replica of a commercial typeface.

·Vienna, Austria
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technewstube.com broke the news in on Sunday, April 27, 2025.
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